About Beauty Blvd. – A beauty and hair care blog
Joi Ashley is the publisher and editor in chief for Beauty Blvd. Registered Nurse by day – Beauty fanatic by night, she is dedicated to trying and testing all types of beauty and hair care products in her spare time to report back to you, the reader!
Our Mission: Beauty Blvd. strives to be the leading information source for all things hair and beauty. From hair styling tips, expert beauty tricks and tips, product reviews and much more we provide high quality information and content on a daily basis.
Who is a Beauty Blvd. Reader?
Beauty Blvd. readers are composed of primarily women of color and multi-ethnic backgrounds who are smart consumers striving to learn how to better maintain, manage, and care for all their beauty needs, but particularly their hair. Whether their hair is relaxed or natural, our readers want to know the best products and healthy care hair tips to achieve their healthiest hair yet.
How was Beauty Blvd. started?
Originally, Beauty Blvd. was a sister site to The Anti Hair Slave, a site that focused on just healthy hair care practice. Now, Beauty Blvd. and The Anti Hair Slave have combined to become a one-stop site for all things hair and beauty. Joi E. is the voice behind Beauty Blvd.
Beauty Blvd. is written by a woman of color for women of all colors.
Press & Other Mentions
Check out The Anti Hair Slave’s press and other mentions!
Goal Length: Always changing my mind
Relaxed or Natural: Originally relaxed for as long as I can remember. Now I’ve transitioned to natural with the help of keratin treatments.
“Lip Gloss is my magic wand!” Joi Ashley
