Beauty Blvd.

This fall Acqua di Parma will introduce a new fragrance in its Le Nobili collection: Gelsomino Nobile. Centered around an exclusive and highly unique species of Jasmine grown only in the Calabria region of Italy, this new Floral Green-Musk style of eau de parfum creates the sensation of walking through lush Italian gardens, in bloom with Jasmine, while the breeze brings in the soft, salty air from the Mediterranean.

All of the products are made by expert artisans in Italy, and even the labels, as in 1916 when the Acqua di Parma Colonia fragrance first launched, are still applied by hand. Neiman Marcus will feature the new fragrance in their stores starting in August, and the world wide launch is set for September 1, 2011.