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Aug 7, 2009

Origin's Giveaway

Origins' new "Leave it all behind" sweepstakes will grant one lucky winner a FREE luxurious getaway for two to gorgeous Los Cabos, Mexico.

The Grand Prize includes two roundtrip tickets on Continental Airlines, a three-night stay at the Marquis Los Cabos beachfront resort, two rejuvenating spa treatments, and the entire collection of refreshing Origins Gloomaway products.

Enter here!


3:00 AM by Joi 0 Cents .



Aug 6, 2009

Prevention Defy Your Age Awards + Giveaway

Last week I headed into the city after a grueling 16 hours of work to stop by the Prevention Magazine, Defy Your Age Party. I'm glad I skipped on sleep and made it to the event, because unlike other magazines where the editors just pick their favorite products to awards Prevention actually put the products through tests to determine what work and what didn't.





Here's how it worked: Prevention selected 35 of today's leading anti-aging products and tested them in two ways: First, each product was used by five women over age 40 for up to 8 weeks, and the testers shared their opinion about the effectiveness of each product. A top dermatologist then analyzed their skin, and the facial products were evaluated with state-of-the-art equipment like the Visia Complexion Analysis machine, which takes and compares before-and-after photos to detect improvement. The results: 7 facial products that live up to their claims to reduce fine lines, brown spots, dark circles, and more. And each winner costs less than $50!

Here are the winners!

Best Day Lotion with SPF: Olay ProX Age Repair Lotion SPF 30: This lotion contains two powerful peptides that work to smooth fine lines and firm skin by speeding the production of new collagen. ($42; drugstores)

Best Night Cream: Roc Multi-Correxion Night Treatment: Includes multitasking ingredients like retinol and vitamin C, which smooth and firm skin and lighten discoloration. ($25; drugstores)

Best Lip Treatment: Lancôme L’Absolu Rouge La Base Revitalizing Lip Treatment SPF 10: Contains Pro-Xylane, a sugar molecule that boosts production of collagen and skin’s built-in moisturizers to plump lips and diminish fine lines. ($29; lancome-usa.com)

Best Microdermabrasion Treatment: Estée Lauder Idealist Dual-Action Refinishing Treatment: This skin polisher instantly boosts brightness, decreases pore size and smoothes skin thanks to salicylic acid, glucosamine and a blend of spherical beads. ($49.50; esteelauder.com)

Adult Acne Treatment: Avon Clearskin Professional Acne Treatment System: Unlike teenagers’ treatments, this trio of products—a scrub, a toner, and an oil-free lotion—contains humectants that soften and smooth. ($34; avon.com)

Hand Cream: Neutrogena Norwegian Formula Age Shield Hand Cream SPF 30: This cream smoothes fine lines and keeps hands soft with heavy-duty humectants and emollients; potent UV protection helps stave off future damage. ($6; drugstores)

Eye Cream: Skin Effects by Dr. Jeffrey Dover Cell 2 Cell Anti-Aging Eye Treatment: Made with hyaluronic acid, peptides and dermaxyl (a nonirritating synthetic retinoid), this cream decreases wrinkles, brown spots, and under eye darkness. ($15; CVS pharmacy)

GIVEAWAY ALERT: Plus, one lucky Beauty Blvd. reader will score a gift bag from the event! All you have to do is leave a comment on this post to enter, please US residents only.


3:00 PM by Joi 15 Cents , .



New Face of CoverGirl: Dania Ramirez



Guess what beauties? Dominican born Dania Ramirez is the brand new face of CoverGirl!

Here is the scoop: CoverGirl just announced this morning popular television and movie actress Dania Ramirez as the newest face of the iconic cosmetic brand. Dania is best known for her role as 'Maya Herrera' on NBC's popular hit series Heroes. In 2006, Dania was in the third installment of the X-MEN franchise X-MEN: The Last Stand and had a role on the critically acclaimed HBO drama The Sopranos. She was also featured in the Sony Pictures thriller Quarantine and will soon be seen in two independent films entitled Ball Don't Lie and Brooklyn to Manhattan. The fresh faced, girl next door beauty joins other famous faces including Ellen DeGeneres, Drew Barrymore, Queen Latifah and Rihanna as the newest face of the brand.


Here is a little of what Dania had to say: "Being a CoverGirl is about recognizing internal and external beauty, regardless of age or background. As a role model, I hope to inspire women to be confident enough to achieve everything they want to achieve," says Dania Ramirez.
"I am truly honored and thrilled to represent a brand I have loved since first discovering it as a teenager and it is a privilege to now be among the highly regarded list of CoverGirl."


11:04 AM by Joi 1 Cents .



New Covergirl Lash Blast Length


I love long lashes! I'm not so much a fan of volumizing or thickening mascara's all I really want is length. That's way I'm super excited about the new CoverGirl LashBlast Length and get this... the secret ingredient is Nylon! How awesome is that?!? Supposedly, the nylon in the formula give you lashes that are 80 percent longer and they won’t flake or break all day.

How fabulous does this mascara sound? And guess what? You can get your hands on it early, just visit COVERGIRL.COM/lashblastlength starting August 17 for early purchase. The site is not yet live but it will be so don't miss out!

If for some reason you miss out on the early sneak peek, don't worry LashBlast Length will be available in store beginning in September for $7.49


10:51 AM by Joi 1 Cents , .



Rock the Look: Amy Adams Hair

Amy Adams at the Julie & Julia premiere in New York



For the New York premiere of “Julie & Julia,” Matrix celebrity hairdresser, Mark Townsend, wanted Amy’s hair to be modern and glamorous to match her Carolina Herrera gown. “I've been very inspired lately by hairstyles from the 80s with lots of volume,” said Townsend. Mark started by spraying Biolage volumatherapie Bodifying Spray Gel into Amy’s damp hair and blow dried it with a medium size Spornette Mixed Bristle round brush to get a good deal of volume in her hair. Next, he set her hair with hot rollers, making sure to wrap the hair around the roller from roots to ends to give it a nice wave. Once the hair was cool, he removed the rollers and brushed out her hair with a flat brush, parting it to the side. To add some texture and shine, he sprayed Biolage Shine Endure Spritz into her hair and gave it a scrunch. Lastly, he sprayed down any flyaway hair with Vavoom ShapeMaker hairspray.

Amy Adams arrives on the red carpet for the world premiere of her new film Julie and Julia, NYC

Her hair had AMAZING volume! What do you think? Love it?!


9:00 AM by Joi 0 Cents .



Fitness Apps


Alright, if you don't have an iPhone yet, what are you waiting for? Seriously, I was a blackberry kind of girl before I met the iPhone, but now it's all about my iPhone... I'm in love. Anyway, I just wanted to share with everyone the newest thing for the iPhone.

Women’s Health, the women’s lifestyle publication published by Rodale, announced today the launch of its first iPhone application, “Women's Health Workoutsicon.” The $1.99 application includes 16 exclusive workouts and 120 exercises from the country’s top fitness experts and trainers. Each workout features step-by-step instructions, high-quality photos and advanced logging functions.

Check it out on
Women's Health Workouts


7:00 AM by Joi 0 Cents .



Nailene Giveaway


Nailene is having a giveaway! Enter for your chance to WIN NAILENE® French Manicure kits and other fantastic products and a $50.00 Wal-Mart gift card – a prize package worth $250.00.


3:00 AM by Joi 0 Cents .



Aug 4, 2009

Home Must Have


If you have your own place you NEED this!  


Inspired by the four seasons, Casa di Francesca brings Old World European excellence to homes through an array of Italian-made diffuser fragrances and hand crafted accessories. Casa di Francesca makes these exotic scents attainable without ever having to leave the comfort of your own home. Katie has also created the Casa di Francesca Murano Glass Diffuser Set, inspired by one of Francesca's most unforgettable memories - her trip to the beautiful island of Murano. Reminiscent of the great glass artworks of Italy and famous throughout the world for the brilliance and ingenuity of its hand blown glass, this enchanting Murano vessel is a luxurious addition to any home.

Casa di Francesca Home Fragrance Collection captures the essence and aromas of Old World Italy. Casa di Francesca is a Fragrance Collection inspired by a true Renaissance woman, and one of the few women to tour Europe via the Grand Tour in the late 1600's. With Francesca's story in her heart, Designer, Katie Borghese created Casa di Francesca, inspired by both the storied Italian lineage of her family, the Borghese's, and Katie's love of art and travel. Like the famous Borghese Gardens of Rome, the harmony of colors and synchronized aromas of Casa di Francesca will give your home a welcoming spirit of enchantment, beauty, warmth, elegance and romance.

View more here


7:00 AM by Joi 1 Cents .



Aug 3, 2009

Estee Lauder Senuous Gold

Estee Lauder is launching a limited edition Sensuous Gold, a uniquely feminine, luxurious new color collection for fall 2009.


I especially love everything launching because it's GOLD!  You know I have a true love affair with anything in the gold family.  

Here is what you can expect: 
Signature Eyeshadow Quad in Rose Gold
Signature Lipstick in Cinnamon
Signature Lipstick in Plum Terracotta
Pure Color Multi-Shimmer Gloss in Rose Gold
Pure Color Nail Lacquer in Rose Gold


Signature Eyeshadow Quad in Amethyst
Signature Lipstick in Rose Amethyst
Signature Lipstick in Plum Amethyst
Pure Color Multi-Shimmer Gloss in Rose Amethyst
Pure Color Nail Lacquer in Black Amethyst

How unexcepted is that Purple nail polish?  It's beautiful and funky, but still just gorgeous!  

More details on the collection: 

Inspired by the ease and sensuality of the season’s fashions, Estée Lauder has created Sensuous Gold - a uniquely feminine, luxurious new color collection for fall 2009. Using soft nuances of color with rich tints, tones and washes, Sensuous Gold gently brings out an inner radiance and reveals the softer side of every woman. Skin is luminous, warm and radiant in a soft veil of golden tones. Eyes are delicately defined in soft shades of golden amber and peach
accented by rich, regal amethyst. Lips are luxuriously dressed for the season in sateen finishes of coppery nudes and supple plums. Sensuous Gold creates a look that is at once sophisticated, luxurious and naturally feminine. Completing the impression is the distinctly modern and luxurious rose golden packaging.

Available at EsteeLauder.com 


7:00 AM by Joi 0 Cents .



Aug 2, 2009

THEVI Cosmetics

Thevi Cosmetics is a niche cosmetic brand focused on providing women of ethnic skin and women who are inspired by ethnic lifestyles modern vibrant cosmetic products. I'm totally loving the idea, because really Brown Girls... are we not completely under represented in the whole cosmetics arena? Anyway, I've had the opportunity to try out a few of the products from Thevi and they are great. The colors are flattering and the color range is pretty good.

Here are a few of my favorite products:




Automatic Longlasting Eyeliner - The perfect pencil: part treatment, part color. Tug-free formula swivels up, glides on, leaves a line of rich, creamy color. Enriched with chamomile extract to soothe and comfort the delicate eye area. I wear contacts so whatever eyeliner I use has to be gentle and this one is perfect.




Triple Split Eyeshadow in Bistro - Color coordinated eye shadow, for a finished look, in shades that show up on darker skin. Rich, triple-milled colors with a velvety finish glide on smoothly, blend beautifully and cling for hours. Water-proof. Crease-resistant. Formulated with skin-conditioning Vitamins C and E. Hypoallergenic. Mineral oil-free. I'm a fan of Bistro because gold and brown shades always look amazing on brown skin paired with brown eyes.


Check out these products and more at TheviCosmetics.com


12:41 PM by Joi 1 Cents .