CK ONE Relaunch
As spotted on WWD, The iconic unisex fragrance CK ONE will relaunch January 20, 2009 with a NEW television and print ad campaign (shot by the legendary Steven Meisel), a song written by British musician and model Jamie Burke and a special, limited edition fragrance bottle packaged with an mP3 speaker. The thought behind relaunching on the day President Elect Barack Obama will be sworn in reflects unity, “The CK One ‘We are one’ campaign is inspired by a social movement of people coming together in the spirit of unity,” said Catherine Walsh, senior vice president of American fragrances for Coty Prestige. Here is a sneak peak for what the bottle will look like! Will you be picking this up?





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